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Slate has a great article about pricing and marketing.

According to Varian, retailers who vary their prices over time—increasing them one week, then discounting the next—create the kind of price instability that encourages consumers to shop around. The end result is that shoppers visit several sites before making a purchase, which is exactly what retailers want us to do.

The article goes on to discuss why Apple iPods are never discounted, and the reasoning behind it. Overall, a very informative read.

The lessons learned here can be transferred over to an eCommerce store’s strategy at any time. Chief among them being that you should fluctuate your pricing.

I guess it’s about that time. The leaves have changed, the temperature has dropped, and the List’d T-Shirt contest is now at an end.

It was a good run, wasn’t it? We’re happy to have had so many people take part in it. So really, thank you. It’s because of people like you that List’d has been able to grow as much as it has. We rely on your feedback to determine what goes into our products. In fact, I think I just heard our customer service guy yawn… so keep those emails coming!

The winner of the contest was April and her pirate-themed shirt. So from the List’d team to you: A huge congratulations. Good work. We’ll be working for the next few days on coming up with a printable re-design of the shirt. We’ll aslo be sending out April’s $50 iTunes gift card. Again, congratulations.

Keep your eyes here for another update mid-week about what the final shirt will look like, as well as how you can get one (for free? …maybe!)

We’ve been quietly working on some new features for the last couple of months, and we are finally ready to unveil them.

New Premium eBay Templates!
We have added a new section to the template area. You can now choose from our “premium” templates area for 14 amazing new designs that each has multiple color choices. We have also added 3 new FREE templates!

For 50 cents, List’d users can choose from 14 “premium” templates, each with multiple color choices, in themes ranging from technology to baby clothes. Users can also choose to pay $5.00 for 30-day unlimited use of any of the premium templates. They also have three new free templates to choose from.

As always, all of the features that you’ve grown to love about List’d are still free to use. Premium templates are our first stab at creating a value added feature that we think you would be willing to pay for. These payment will be made through PayPal, since 85% of you have that capability. Thanks for giving them a try!

Default Your Favorite Settings
You can now go into your profile page to save your favorite settings. We had a lot of heavy users asking us for this ability, and we think it will really make your lives easier. All you need to do is login and click on the “Profile” link where you can:

• Add a default “boilerplate” text area into each listing
• Change your password
• Set your shipping options
• Pick a default template

Login and try out the new features. Tell us what you think, that’s how we’ve been able to get List’d to where it is already. Your feedback is what made this tool great